About ProfilAS

Built by practitioners
who saw the gap

ProfilAS was created because existing assessment tools kept falling short. They measured pieces. We needed the whole picture.

Our Story

We spent years implementing commercial leadership assessments. We kept running into the same problem.

Existing tools provided basic measurements but failed to capture the nuanced interplay between competencies that truly drives leadership effectiveness. Organizations were left needing expensive consulting support just to interpret results and create meaningful development plans.

We built ProfilAS to close that gap. Drawing on decades of consulting experience and deep expertise in organizational psychology, we developed an assessment approach that analyzes how competencies interact, integrates personality dimensions for context, and leverages AI to decode the behavioral patterns that impact performance on the job.

The result is an assessment that delivers clear, actionable insights without requiring external interpretation. One assessment. Complete picture. Immediate action.

What Sets Us Apart

Four Principles That Shape Everything We Build

Comprehensive Analysis

Unlike traditional assessments that measure competencies in isolation, ProfilAS examines how competencies influence and reinforce each other, providing a complete picture of capability.

Contextualized Insights

By integrating personality dimensions with competency measures, we help organizations understand not just what their people can do, but how they are likely to execute in different situations.

Clear, Actionable Results

Our analysis translates into clear narratives and specific recommendations that managers and HR professionals can implement immediately. No additional consulting required to make sense of the data.

Research-Backed, AI-Driven

Built on extensive research in leadership effectiveness, combining proven psychometric principles (Cronbach’s Alpha 0.92, performance correlation 0.65) with AI-powered analysis of competency interactions.

The Impact Our Clients Experience

What Changes When You Have the Full Picture

Deeper understanding of leadership capabilities and potential
More targeted and effective development planning
Reduced dependency on external consultants for interpretation
Better alignment of capabilities with organizational needs
More confident succession planning decisions
Reduced recruitment costs and time-to-hire
Improved employee retention and productivity
The Founder

Dr. Patrick Behar-Courtois

ProfilAS was created by Dr. Patrick Behar-Courtois, an organizational psychologist and consultant with over 25 years of international experience across 20+ countries. His work spans executive coaching, organizational development, and change management, with deep expertise in cross-cultural leadership dynamics.

Patrick is also the founder of MingBai Consulting and the author of Maximizing Organizational Performance: A Guide to Effective Performance Coaching (Koehler Books, 2025). He holds a PhD in organizational behavior with research focused on personality traits, job embeddedness, and employee retention among Chinese employees.

ProfilAS is the diagnostic engine at the heart of his consulting practice, built to give practitioners and HR leaders the same depth of insight that previously required weeks of qualitative assessment.

ProfilAS + MingBai Consulting

ProfilAS provides the diagnostic data. MingBai Consulting provides the organizational development, change management, and executive coaching that turns insight into impact. Two sides of the same practice.

Visit MingBai Consulting
See It for Yourself

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